Kraus Marketing

Challenge

Established in 1917, Crystal Plaza, a leader in NJ's wedding and event industry, faced the challenge of enhancing its TikTok presence to reflect its prestigious brand and increase venue awareness. The goal was to create engaging content highlighting their venue's versatility and services.

Solution

Kraus Marketing devised a TikTok strategy for Crystal Plaza, producing inspiring content for weddings and events. Leveraging trending sounds, we made high-quality videos aligned with client interests. Additionally, we implemented a Spark Ads advertising strategy to engage the local target audience.

Result

In just three months (Aug-Oct 2022), our six TikToks surpassed Crystal Plaza's objectives: Boosted awareness: 310,986 impressions, 1,691 profile visits; Enhanced engagement: 5,894 interactions, 62 new followers, 15 comments, 53 shares; & Improved conversions: 1,224 ad clicks led to 10+ lead calls

Challenge

Horse Soldier Bourbon Whiskey sought to enhance its branding and online presence to reflect its high-quality product. They needed a refined brand image, superior content, and a new e-commerce website that offered a seamless, user-friendly shopping experience, aligning with their excellent reputation

Solution

Kraus began by refining Horse Soldier’s brand, including a photo and video shoot. Working closely, we crafted a consistent brand messaging and style guide. This groundwork allowed for developing a user-friendly Shopify site, enhanced with strategic copywriting for an improved brand voice and SEO.

Result

The collaboration led to a revitalized brand and a sophisticated e-commerce platform, setting Horse Soldier Bourbon Whiskey on a path of continued growth. Their enhanced online presence was recognized with a 1st Place award in Advertising Photography highlighting the success of Kraus team's efforts.

Challenge

Limbach found it difficult to increase its digital footprint. Challenges included engagement on its website and an underwhelming presence in organic search results. This lack of online visibility prevented Limbach from effectively reaching potential customers and hindered its growth.

Solution

Kraus Marketing stepped in with a focused strategy. We enhanced Limbach's SEO efforts, prioritizing high-quality blog content, keyword optimization, and improving the overall user experience on the website. The goal was clear: increase organic visibility and make the site more engaging for users.

Result

User numbers shot up from 25,385 to 143,768, session counts increased from 28,968 to 171,090, and total page views reached 248,091. This marked a significant boost in Limbach's online presence, demonstrating the power of targeted SEO and content strategies in driving digital growth.