SEMrush Advertising Toolkit Course

  • 12 lessons

    Exclusive video lessons with skilled PPC experts Sean Patterson and Chris Wyatt

  • 2 hours

    Become a proficient SEMrush PPC user in just 2 hours

  • 100% free

    The course is 100% free. Save your money for future PPC successes

Who is this course for?

If you want to learn how to use SEMrush PPC tools, take this course to watch video tutorials and get practical advice every PPC should know.

About the author

The course was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and current knowledge on SEMrush PPC tools, we designed it together with the the creators of the Advertising Toolkit who know SEMrush tools better than anyone in the world!

In the ”Get Expert's Tips” section, practicing PPC specialists will share with you their tips and real-life PPC cases to enable you to utilize their experience in your future work with SEMrush PPC tools.

The SEMrush Academy is a great incentive and way for learning of the top most efficient practices right from specialists in the industry. It’s perfect for both beginners and advanced specialists in the industry. Many tricks and techniques are shared directly on the SEMrush software tools. Feel free to apply them for your clients and be successful! Don’t hesitate to certify your knowledge and show it to your employer or clients.
Dido Grigorov, SEO Specialist at Agorapulse

Ready to start?

Course plan

  • Module 1. Competitive research
    You will learn how to perform keyword research for your paid search campaigns.

    Key points of the module:

    • Domain Overview
    • Advertising Research
    • Display Advertising
    • PLA Research
    • Charts
  • Module 2. Keyword research
    You will find out how to update, group, and manage your keywords by optimizing cross-group negatives.

    Key points of the module:

    • Keyword Overview
    • Keyword Gap
    • Keyword Magic Tool
    • PPC Keyword Tool
  • Module 3. Ads creation
    You will gain experience in creating ads, relying on analysis of your competitors’ ads.

    Key points of the module:

    • Keyword Ad History
    • Ad Builder
    • Reporting

Lesson structure

  • Video lessons

    Watch easy-to-follow video lessons

  • Expert’s tips

    Learn from the experience of SEO professionals

  • Read further

    Study the specially picked materials to dive deeper into the topic

  • Quiz

    Test what you’ve learned

Ready to start?

What to do after the course

Get certified by SEMrush

Seize the opportunity to pass the SEMrush Advertising Toolkit exam and earn your personal certificate.

If you already have a sufficient knowledge of the SEMrush Advertising toolkit, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your SEMrush Advertising toolkit mastery.

Let’s get started!

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