Empathy First Media | Scientific Method Marketing

Reto

Shopify store was outdated and had mismanaged inventory, technically inept POS & inventory system, and the website traffic was flat with no organic, social, or referral traffic with sales channels. Client also struggled with reporting, product details, and overall quality of e-commerce operation.

Solución

New Shopify Store & Theme Marketing Automation - Abandoned Cart, Email & SMS POS System - Lightspeed for Retail & Inventory SEO - 700% Increase in Organic Sales Sales Channels - Amazon, Etsy, Walmart, Ebay, Target Order Delivery Tracking Custom API Development for Dropshipping Vendors Fulfillment

Resultado

The client had an exponential level of growth on all aspect of the digital ecosystem. SEO traffic went from non-existent to 10,000+ monthly visitors and is on track to hit 50k visitors. Sales are reaching all time highs month over month, and a large amount of the fulfillment is automated with APIs.

Reto

The primary challenge faced was a B2C healthcare business model that had a price point of $68,000+ for treatments not covered by insurance and required to pay cash upfront. Additionally, the average person is unaware of holistic & integrative medicine therapies available for cancer, complex disease.

Solución

At Brio-Medical, the Empathy First Media was involved at the beginning help to sculpt the overall digital ecosystem. Local & National SEO, Website & E-Commerce, Paid Search, Facebook Ads, Digital Advertising, HubSpot CRM, E-mail Marketing, Webinars, Sales Training, Reporting & Analytics.

Resultado

The clinic has grown year over year with exponential growth. The digital presence has kept the clinic with a full pipeline of qualified prospects. Front page SEO & PPC placements, 50+ Tier 1 Media Placements With PR, 7 Figures E-Commerce Sales for Supplements & CBD.

Reto

Newly established business in the competitive market of Mobile IV Therapy. CPC for paid search were very hight, and established players took organic search marketshare. In health niche, the helpful content updates leveled any initial efforts for growth.

Solución

Using a combination of Public Relations, strategic digital outreach, and backlinks we focused on E-E-A-T to build credibility as healthcare is in the YMYLYH niche. We create a highly targeted blog campaign aligned w/ GBP to create a workflow of content with a credible author then posted to GBP.

Resultado

The client ranked top 3 in local SEO for a variety of high-intent and high-volume keywords in 100 days. We had really dial in the E-E-A-T of all the authors & then created a laser focused SEO strategy to go after keywords we could rank for and stair step growth until we had DA & PA on money pages.