Blue Nile approached Intrepid Digital in 2020 for help to improve organic traffic in their key P1 markets (AU, CA and UK). The client had struggled in the previous 18 months with multiple ranking issues, including international cross-ranking in search results.
Concentrated on manual sitemap implementations & investigated international cross-ranking issues. Implemented alternate solutions for the Geo-IP redirects. Analyzed competitors to identify content gaps and opportunities, conducted server log analysis, and upgraded category page templates.
Results - Australia: 73% increase in rankings, 12.5% lift in revenue Results - Canada: 85% increase in rankings Results - UK: 443% increase in rankings, 247% lift in top 3 positions Results - International: 99% accuracy rate of priority URLs in key markets ranking in the right county