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Marketsmith Inc.
Marketsmith Inc.
Performance Marketing. Perfected.

New Jersey, United States

Trabajo en remoto

50-249

1999

4.9
MARKETSMITH IS A DOMINANT PLAYER IN THE MID-MARKET AGENCY SPACE. Our strong history of growing and scaling companies to bring them to publicly traded challenger brands is well-known and celebrated in the marketing landscape. Marketsmith’s expertise is at the intersection of Media, Marketing and Technology. At this intersection exists Ad Tech, MarTech and Digital Content. We engage with all these technologies to employ a variety of business models including services, media, data, commerce and software. We continuously drive disruptive, measurable and positive in- market results for our clients by uniting the thoughtful application of data and artificial intelligence combined with human insight, experience and creativity. We create the ability to see around corners and provide total prescriptive solutions for the “modern human experience”. We are powered by world-class data science, unmatched talent and patented offerings. We partner with our clients every step of the way–from ideation to lifetime value.
Presupuesto
  • $5,000+
Asistencia de Semrush
Actualmente no prestamos este servicio.
Modelo de tarificación
  • Restante
  • Por proyecto
  • Comisión
Tamaño del negocio del cliente
Idiomas
  • Inglés
  • Español
Foco geográfico
  • North America
Casos de éxito

Reto

Overnight the world of sports stopped COVID-19 blew the whistle on every level of athletic competition. With that time-out came a real threat to GameChanger’s business: if coaches were not able to coach, they would likely see little need for an app that helped them do their jobs better.

Solución

Our approach involved a nimble, optimizable media plan that could reach our three different consumer targets along with enough creative messaging to speak to each target’s specific needs. We focused on lookalike targeting, retargeting, and segmenting CRM data.

Resultado

Our creative team developed over 70 digital ads, 5 explainer videos, a dedicated app store video and other creative units for customized placements. This combination resulted in over 19 million coaches and and parents reached producing a 66% increase in new app downloads Yo2Y and a 12% lower CPA.

Reto

Lovesac was a true disruptor in the home furniture category. Innovative design helped build its reputation in the online and physical retail environments. But ambitious plans to expand to new markets and customers required an equally disruptive new approach to media.

Solución

We leveraged our unique data science solution through Media Mix Modeling to identify the core sales drivers and predict outcomes across a vast range of scenarios. The model had to account for every customer touchpoint in the vast media landscape from TV to digital and emerging media channels.

Resultado

We not only managed to drive a 70% increase in sales YoY, ROI even saw an increase at a higher media investment including a decrease in CPC And an increase in CTR. We also measured significant growth in awareness within markets that only offered an ecommerce purchasing solution.

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Agencias en New Jersey, United States