The client were heavily dependent on Ebay for their online sales and growing their organic search channel was a priority. They had very little branded presence in a market dominated by brands for decades. There were some minor rankings when we started, it was basically from 0.
- Extensive category segmentation by category, make and model - URL restructure | Custom menu - Product description consistency - Clear product naming & url convention - Star ratings on search at product and category level - Ongoing consulting for branded organic growth
Over 2 years 10x Revenue (Business wide) most early on sales were eBay 16x Website Traffic 15x Growth in Sessions 1000+ rankings in Vehicle Make & Model keywords