Nuanced Media - An Amazon Marketing Agency

Reto

Account faced steep monthly sales decline and dwindling CTR. Despite decent conversion rates, the target market showed reduced engagement with the offer. With a 200,000 product catalog, overall management was complex, challenging strategy implementation, and prone to errors.

Solución

Optimized product catalog. Focused on core products driving major sales, introduced negations to active campaigns, deactivated underperforming targets, and intensified efforts on successful sales terms. Adopted an agile strategy for rapid adjustments and exploration of new targets or campaign types.

Resultado

Nov 2022 witnessed the lowest monthly sales. After implementing our strategy, sales surged by 30% the next month, with CTR increasing by 50%. The peak sales month in 2022 now stands as the average for 2023. We continue to manage their PPC and continue to see great engagement and scalability.

Reto

Since their Amazon launch, they’ve struggled with growth on the Amazon platform from non-branded keyword terms while prioritizing profitability. Listings were not optimized, had few reviews, and the keyword strategy was basic and not data-driven.

Solución

Identified opportunities to enhance conversion, reviews, and boost sales. We optimized their listings with keyword-optimized copy, images, and videos. Restructured branded keywords with advanced cross-selling strategies, concentrating on profit-driven scaling through targeted, relevant keywords.

Resultado

Lux Unfiltered grew over 300% with over $2,000,000 in sales while maintaining a healthy profit margin at the end of 2022. Achieved the 3rd position in the Body Bronzers category. Employed advanced DSP strategies to propel sales, rapidly boosting organic rank and overall conversion rate.

Reto

Teamed up with various non-proactive Amazon agencies in the past, but none delivered results. After tens of thousands wasted on ad spend, it was a constant challenge to scale sales and achieve a positive ROI. Despite dissatisfaction, they acknowledged the opportunity to improve their performance.

Solución

Focused on catalog growth without raising monthly ad spend. Employed a family and review strategy, elevating listing reviews to over 58,000. Streamlined ad spend, targeted relevant keywords intensively and established competitor targeting campaigns, rapidly gaining substantial sales momentum.

Resultado

After we implemented all of our strategies, sales increased by over $200,000 in the second month. Became #1 in Fruit Juice Beverage, #1 in Powdered Soft Drink Mixes, and #3 in Flavored Drinking Water categories on Amazon.