One Marketing Group

Reto

Castle Foods faced a pivotal transition from retail to Whole Foods and eventually to a private label packer for premium spices. The challenge was to adapt to each market shift while establishing strong partnerships and maintaining brand integrity in a dynamic industry.

Solución

One Marketing Group developed comprehensive SOPs for global brand collaboration, focusing on Castle Foods' role as a spice supplier and packer. Efforts included a new website, extensive market research, innovative branding, custom label development, and strategic sales and marketing tactics.

Resultado

The strategy significantly enhanced Castle Foods' market position. With a revamped website and targeted branding, they saw increased engagement with global brands and a stronger presence in retail and foodservice sectors. The new approach led to robust partnerships and market growth.

Reto

Nirvana Dispensary, a new entrant in Mt. Laurel, NJ, faced the daunting task of establishing a strong market presence. They needed comprehensive marketing, from branding to SEO, to stand out in a competitive landscape and attract customers to their upcoming spring 2024 opening.

Solución

One Marketing Group spearheaded Nirvana Dispensary's entire marketing strategy. This included developing a distinctive brand identity, signage, an SEO-optimized website, and dynamic social media campaigns. The focus was on creating engaging content and a user-friendly, UI/UX-optimized website.

Resultado

Before opening in early spring 2024, Nirvana Dispensary garnered over 1000 organic followers across social media. The engaging content and high-performing SEO strategy have positioned them for a successful launch, with a well-branded online presence poised to drive sales and foot traffic.

Reto

Kalustyan faced the challenge of commemorating its 75th anniversary in the competitive spice industry. The goal was to highlight their global partnerships and rich heritage while reinforcing their market position in a diverse and evolving market landscape. **Solut

Solución

One Marketing Group developed the "Origins are Speaking" campaign, focusing on branding, PR, digital presence, and storytelling. This included website revamps, social media strategies, interactive content, and global narratives showcasing Kalustyan's partnerships and history.

Resultado

The campaign led to a 40% increase in website traffic and a 50% boost in social media engagement. It enhanced brand visibility, resulting in positive media coverage and heightened customer loyalty. Kalustyan's market presence was significantly strengthened, celebrating their legacy effectively.