OrangeTalent - 15+ jaar ervaring

Reto

De Barbecue Boer and Buffetten Boer has been supplying the Netherlands since 2014. During Covid 19 - everybody went searching for local companies who can deliver at home. So how can we be visible in search engines when there are over more than 1500 local search terms to be found on?

Solución

We created a scalable solution so we can generate unique contentpages filled with local charasteristics. We managed to create over more than 1500 local and unique landingpages in our CMS. We implemented data-sets that made sure that content is always unique with variables, such as placenames.

Resultado

This custom solution costed about €16.000. The revenue was far more: we realized a revenue of 173.604 and more than 1200 position 1 on local keywords in the Netherlands. The pages that we created generated more than 120.000 organic visitors. A very succesful local SEO strategy!

Reto

BoilerGarant supplies electric heaters in B2B and B2C markets. They focus on the Netherlands. The goal was to double organic revenue from 137.500 to 275.000 in one year. Ambitious, but with a smart strategy achievable. We also wanted to reduce phone calls and mail contact for the customer service.

Solución

Based on extensive keyword research (we really left no stone unturned when it came to keyword research) we came up with a content strategy based on customer-segments. Then we created blogs and landingpages based on information-needs. We worked together intensively with customer service from client.

Resultado

Creating content that really helped solve potential customers their information-needs has resulted in an 176% increase of organic revenue. Customer service has seen a decline in customer contact with 56%. Also, we achieved 163.437 visitors with a blog-strategy from scratch. A true victory!