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Productive Shop

Productive Shop

B2B strategic partner

Canada

Trabajo en remoto

10-49

2015

4.9
Productive Shop is a B2B marketing consultancy specializing in strategic projects to improve enterprise SOV and increase sales qualified leads. We're a partner rather than a "vendor", the team will specialize in your industry and help you with budget planning, roi calculations and attributions modeling that goes beyond simple organic search metrics.
Tamaño del negocio del cliente
Modelo de tarificación
  • Por proyecto
Presupuesto
  • $5,000+
Foco geográfico
  • United States
Idiomas
  • Inglés
Casos de éxito

Reto

- tight budget for UX redesign - had to work with an existing CMS from which we could not migrate to a more modern one - on-page SEO was non-existent, the blog was incredible but not optimized

Solución

- run a technology audit and correct front and backend to satisfy on-page experience factors - improving the hosting provider speed - remove too many CTAs that were not driving conversions - focus on removing zombie pages - build better relationships with integration partners to get backlinks

Resultado

+ Increased organic share of voice (sov) by 54% + Increased B2B leads by 66% + Increased Online traffic: 27.86% + Decreased Bounce Rate: -84.66%

Reto

- Compete in a highly saturated market - Low budget meant we need to be laser-focused - Low internal stakeholder understanding of SEO - Low Paid ads budget

Solución

- Rebuild the website based on user search demand - Optimize landing pages - Editorial calendar & content output tailored to CFOs and Controllers - Rebuild internal linking - Build a mobile-first site

Resultado

- 900% traffic increase in 8 months - $700,000 is closed deals attributed to SEO project - internal product, sales, and leadership alignment

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