Mac Lang Orillia was facing down steep competition, with regional competitors established for almost 100 years in the area. Unlike the competition, Mac Lang Orillia doesn't sponsor the local arena, stadium, or other traditional big-ticket promotional or marketing items - How could we win online?
We created a network to monitor the competition's every move on social media. We tracked their activity, posting, audience intent, and response. Reach Ecomm created a highly effective customer psychographic profile from the data and combined it with tight reporting.
The result was a meteoric rise in the overall combined social audience between Facebook, Instagram, TikTok, LinkedIn and YouTube. We created content that spoke to the user, was directed with specific intent, and, most importantly - resonated with the target consumer. Our client is happy; we are too!