Reach Ecomm - Strategy and Marketing

Reto

Paintball is automatically algorithmically miscategorized and subsequently downranked or banned in paid and display ads. Google said it banned weapons-related listing on Google Shopping back in 2012, and pointed to its policy against the sale of guns and functional parts.

Solución

With paid advertising out of the question, we leveraged our research into organic performance and trends, creating a winning social, influencer, and affiliate marketing strategy that has engaged users, driven traffic to the site, built email and text message marketing lists.

Resultado

30 Days on TikTok 591 Comments 100,396 Likes 1,001,483 Views

Reto

Like many others, the bakery industry struggles with effective advertising due to the saturated online market. With digital advertising getting more competitive and costly, traditional methods were no longer yielding the desired results.

Solución

As a local business, Station Bakery had a unique opportunity to build a robust and loyal customer base through platforms like Instagram and Facebook. This approach allowed us to showcase our delicious products in a visually appealing manner and engage directly with our customers.

Resultado

The convenience, personal touch, and genuine connection social media offers have redefined their customer relationships and business growth. Our strategy proved effective, as social media became a primary source of customer engagement and sales for Station Bakery

Reto

Mac Lang Orillia was facing down steep competition, with regional competitors established for almost 100 years in the area. Unlike the competition, Mac Lang Orillia doesn't sponsor the local arena, stadium, or other traditional big-ticket promotional or marketing items - How could we win online?

Solución

We created a network to monitor the competition's every move on social media. We tracked their activity, posting, audience intent, and response. Reach Ecomm created a highly effective customer psychographic profile from the data and combined it with tight reporting.

Resultado

The result was a meteoric rise in the overall combined social audience between Facebook, Instagram, TikTok, LinkedIn and YouTube. We created content that spoke to the user, was directed with specific intent, and, most importantly - resonated with the target consumer. Our client is happy; we are too!