Soto Group Creative Agency

Reto

Vivir Organics were looking to level up their digital presence with a new ecommerce shopify website. As part of this they wanted a rebrand and new packaging look and feel. They were looking for a brand strategy agency that could help them achieve their brand and website goals.

Solución

Our brand design team sat down with the co-founders and meticulously planned their brand evolution. We performed detailed market research to extract their user personas and ensure brand development was centred around their future customers. The shopify website template was easy to navigate.

Resultado

By hiring Soto Group as their brand strategy agency of choice they achieved: * New brand, logo and style guide better suited to their customers * 400% uplift in site traffic * 2x increase of website ecommerce sale conversions * 2x increase of wholesale distributor enquiries from distributor portal

Reto

The GM of Edgemill found the Soto Group when they sought out a melbourne creative agency to refresh their brand and brand messaging. They were up against some steady competition such as Absolut vodka.

Solución

We worked with the Edgemill team over 24 months to refine and refresh the brand and create a brand identity that spoke to their audience. Once the brand identity was created we worked on a 12 month marketing strategy for their team to deliver with our ongoing support.

Resultado

The team loved their new brand look and feel, and they were able to bring it to life in their marketing and sales efforts. Their social media presence increased as well as their conversions.

Reto

Rhodes & Beckett were an Australian fashion powerhouse. However due to a change in the retail market in Australia, and slow management decisions, the business became insolvent. The new investors reached out to Soto to help create a pitch deck that was going to engage Asian investors and excite them.

Solución

We knew they needed some work on brand identity design. We created a strategy and pitch deck focused on bringing the brand back to it's core. Good, quality design. We presented this to the investor group along with our vision for the future.

Resultado

Rhodes & Beckett managed to achieve the investment they needed to save the brand and continue trading.