Remit Choice is a global digital money transfer service committed to helping expatriates send money across borders with speed, security, and zero hidden costs. Operating in the fast-growing $700B+ remittance industry, their mission is simple: make international payments effortless and worry-free. Security and trust are central to that mission—especially in a market where transfers are often deeply personal.
Danish Azeem, Director of Marketing at Remit Choice “The Traffic & Market Toolkit delivers the kind of actionable, real-time insights that help us stay ahead. From uncovering untapped markets to spotting new referral channels, the tool gives us an edge we couldn’t achieve with manual research. For any business looking to scale smartly, The Traffic & Market Toolkit is a no-brainer.”
Challenge: Streamline intelligence & eliminate data silos
Remit Choice understood the importance of gathering marketing intelligence data—but they also knew they were wasting precious time collecting it.
Their teams were bogged down in disconnected workflows, jumping between platforms to track competitor activity. They were monitoring traffic patterns manually, struggling to stay on top of the newest emerging markets.
“We had a hard time with research,” said Danish Azeem, Director of Marketing at Remit Choice. “Tracking competitors’ strategies, understanding regional traffic patterns, and spotting new market entrants were all major pain points. It was too much to keep track of.”
Plus, with a growing customer base across multiple continents, Remit Choice needed insights that were both granular and scalable. What they needed was a software that could connect all the dots—a centralized, real-time solution that could offer their clients real-time, actionable insights. And all without draining the company’s precious resources.
Solution: Power intelligence with traffic & market data
When Remit Choice integrated the Semrush Traffic & Market Toolkit into their business intelligence stack, life was different. What had once been a manual, fragmented process was now as easy as clicking a mouse. Teams across the company could now share the same data, and make decisions that were in line with the company’s goals.
Here’s how they did it.
1. Uncover inside views of competitor traffic
The Traffic Analytics dashboard was a game-changer for the marketing and strategy teams. In seconds, each team could now simultaneously view:
- Total visits by competitor websites
- Bounce rates and session durations
- Device and geographic traffic breakdowns
- Historical trends and sudden spikes
This dashboard gave the Remit Choice team immediate access to how competitors were gaining traction—along with which channels were driving results.
In a space that requires both trust and precise timing, visibility like this was critical to the team’s ability to react to market changes and respond strategically.
With the addition of the Daily Trends dashboard, they could monitor shifts in competitor performance in near real time—spotting emerging campaigns, sudden traffic surges, or channel spikes as they happened. This empowered the team to act fast, replicate success, and stay one step ahead.
For instance, demand in South Asia often spikes around major festivals like Diwali, while West African corridors may show different usage patterns tied to local payroll schedules or migration trends.
With daily-level data, Remit Choice could anticipate these shifts, tailor their campaigns accordingly, and align marketing and operational resources with real-world behavior.
2. Prioritize key traffic channels for insights into customer needs
Another standout feature of the toolkit for Remit Choice was the Paid Search dashboard. By analyzing the keywords that were driving traffic to competitor sites—along with the exact phrases their customers were using—the team could begin optimizing their own paid campaigns with greater precision.
Theory met practice not long ago when one of the team members noticed a surge in paid campaigns targeting terms like “online money transfer to Nigeria” and “send money to Cameroon.”
This discovery prompted a deep dive into competitors’ search strategies and inspired an SEO-driven content plan, precisely targeting the queries that mattered most to their audience.
To support both their paid and organic efforts, the team leveraged the full suite of Keyword Research tools—starting with the Keyword Overview tool.
This feature provided instant visibility into:
- Search volume by country
- Keyword difficulty, showing how hard it would be to rank organically
- Search intent labels like Informational or Commercial
- Competitive density and CPC estimates for paid strategy
- A full list of variations and related questions to guide ad copy and content strategy
The tool didn’t just surface keywords—it revealed how people search, what they need, and where the opportunities lie.
Together, the Paid Search dashboard and Keyword Overview gave Remit Choice a data-backed blueprint to sharpen their campaigns, improve ROI, and connect with users across multiple channels more effectively than ever.
These efforts, including an increase in organic traffic and backlinks, have helped the domain increase its authority score by 271% in just 6 months.
3. Leverage corridor intelligence to win new markets
To win in the remittance space, you can’t treat every market the same. Remit Choice leaned on the Traffic & Market Toolkit to gain the regional visibility they needed to move fast and serve customers better.
Using the Countries dashboard, the team could instantly see where traffic was coming from and which corridors were heating up. Whether it was a festival-driven spike in South Asia or a payroll-driven surge in West Africa, this view helped them plan campaigns, align messaging, and prepare operational support based on actual demand.
To dive deeper into user behavior, the team turned to the Sources & Destinations dashboard. These tools gave them a clear look at how users were moving from site to site, where they came from, and where they went after they arrived—insights that helped them optimize acquisition, reduce drop-offs, and fine-tune the customer journey in real time.
But perhaps most valuable was the Audience Overlap dashboard, which revealed which competitors were sharing the same users. With this data, Remit Choice could spot high-interest segments and tailor outreach to win over new customers in key corridors. Knowing where they stood in the competitive landscape—and how those dynamics shifted over time—gave the team a sharper strategic edge.
By bringing together regional trends, traffic flows, and audience behavior, Remit Choice was able to respond faster, market smarter, and build trust in every corner of their global operation.
4. Stay ahead by monitoring new market players
Like many fast-moving industries shaped by constant innovation, the remittance landscape demands constant vigilance. For Remit Choice, staying ahead has meant more than just reacting to trends—it’s about spotting potential disruptors before they make an impact.
Using the Market Overview in the Traffic & Market Toolkit, the team gained early visibility into who was entering the space and how quickly they were gaining ground.
- Rising domains gaining traction in specific countries
- Sudden shifts in referral traffic indicating partnerships or promotions
- Early-stage startups that may pose future competition
The Growth Quadrant made it easy to identify rising domains gaining traction in specific countries, separating fast-growing upstarts from stagnant players. Meanwhile, the All Players section provided a comprehensive view of both established and emerging competitors, helping the team catch early-stage startups, sudden spikes in referral traffic, or new partnerships taking root in critical corridors.
Danish Azeem, Director of Marketing at Remit Choice “In the past, we’d only realize we were facing a new competitor when we saw a dip in our numbers. But now, we see them coming.”
With this kind of proactive visibility, Remit Choice could take swift action—whether that meant adjusting pricing models, doubling down on content, or launching targeted campaigns to protect and grow market share in vulnerable regions.
Results: Smarter decisions, faster growth, global impact
Since integrating the Semrush Traffic & Market Toolkit, Remit Choice has dramatically sharpened its decision-making and expanded its reach.
In just six months, they’ve achieved:
- 25% increase in organic website traffic
- 40% reduction in manual research time
- 271% increase in domain authority (from 7 to 26)
More importantly, the toolkit has been instrumental in their geographic expansion, with a growing client base now spanning Europe, Africa, and Asia, supported by precise, real-time market monitoring.
The toolkit is now fully embedded in their weekly workflows.
“We hold weekly reviews where we discuss insights from Traffic Analytics and Keyword Performance,” said Danish. “We bring those insights into our larger discussions about customer feedback and sales data to inform campaigns and new initiatives.”
This continuous stream of intelligence empowers the team to move faster, act with confidence, and stay one step ahead in a highly competitive global market.