Taoglas® is a trusted provider of antennas, advanced IoT components, and custom IoT design services, helping customers navigate complex RF and wireless systems to deliver connectivity solutions on time, the first time.
Since its founding in 2004, Taoglas® has expanded from its roots in antennas to a global leader with engineering resources, state-of-the-art test chambers, and pre-certification centers worldwide. Dedicated to innovation, quality, and proactive customer service, their team ensures a seamless supply chain, rapid local delivery, and international support. For more information, visit www.taoglas.com
Alan Cronin, Head of Marketing Operations at Taoglas® Since beginning to use the Traffic & Market Toolkit, we have seen exceptional growth, doubling our organic traffic, gaining 700,000 additional monthly impressions, and increasing our domain authority by 40%. By analyzing industry content, keeping up with key updates like news articles and press releases, and aligning our strategy with emerging trends, we have created impactful, relevant content that has significantly strengthened our market position.”
Challenge: Optimize the Analytics Process in a Competitive Landscape
Taoglas®, a leading global provider in the connectivity industry, faced a significant challenge: staying ahead in a fast-paced digital environment while driving sustainable organic growth.
For years, the team relied on a manual process to track market trends and industry activities. Rohit, an SEO and Web Analyst, set out to streamline this time-consuming approach and enhance the analytics process for greater efficiency and impact.
“It was a manual process,” Rohit explained, referring to the method of gathering and analyzing data. “I had to visit multiple industry websites to track updates, such as new articles or upcoming events, and maintain a detailed log.”
While this method worked, Rohit suspected there was a more efficient way to stay informed about industry trends. When he discovered Semrush’s Traffic & Market Toolkit, he knew he had found the solution.
Solution: Automate Market Analysis and Transform Insights into Growth
With the adoption of the Traffic & Market tooklit, Taoglas® has embraced a new approach to analyzing market trends and industry activities. With Traffic & Market data, they monitor traffic trends, content creation patterns, promotional strategies, and popular topics across leading industry websites.
Armed with these insights, Rohit and Emma, the Senior Content Manager at Taoglas®, collaborate to create content aligned with high-performing industry trends. As a result, impressions have surged by nearly 700,000, and the company is on track to double its organic traffic by the end of the year.
Here’s how Rohit and Emma use Semrush’s Traffic & Market tookit to achieve these results:
Step 1: Leverage Industry Insights to Drive Engagement and Traffic Growth
Market analysis is the cornerstone of a strong marketing strategy. By using Semrush's Traffic & Market Toolkit tool, Rohit identifies valuable insights into market dynamics and shifts in industry trends, enabling his team to refine their approach and capitalize on new opportunities.
Starting with the Traffic Overview dashboard, Rohit analyzes the performance of leading industry websites. Specifically, he identifies high-traffic pages, tracks the creation of new content, and monitors trends in targeted regions.
The Traffic Overview dashboard offers insights into traffic volumes and spikes, which can signal shifts in strategy or the emergence of new market trends.
This report provides Rohit with a comprehensive breakdown of RF antenna and telecommunications market traffic trends.
By leveraging the Daily and Weekly data available in the Daily Trends dashboard, he can identify specific trends related to daily, weekly, monthly, and seasonal traffic patterns. This enables him to respond swiftly and align Taoglas’s strategy with emerging market opportunities.
Once Rohit identifies notable trends or fluctuations in specific industry channels, he turns to the Traffic Channel dashboards for deeper insights. By analyzing data across eight key traffic channels, he uncovers the sources driving growth and evaluates opportunities to refine the Taoglas® market approach.
For example, he might look to the Organic Search dashboard for insights into traffic to competitor sites from key search engines.
The Top Pages dashboard provides additional insights into leading content and newly created pages across industry websites. By applying filters, Rohit highlights the top-performing pages for each channel.
This enables him to identify the types of content these websites promote and determine the best-performing pages across various channels, providing valuable direction for Taoglas® and their content strategy.
Understanding which industry topics generate the most traffic can guide a more effective content strategy. Rohit has discovered that aligning with these trends is a powerful way to enhance visibility, drive organic traffic, and foster long-term audience engagement.
“For example, when we use the Traffic Overview Dashboard to identify which blog topics are performing well within the industry, we focus on creating similar content if the topic aligns with our business. Over time, using this strategy, we’ve seen significant growth,” Rohit shared.
How Rohit uses data to stay ahead:
- Adapt quickly to market shifts: Monitor spikes, fluctuations, and emerging opportunities to adjust strategies in real time.
- Optimize marketing investments: Focus on top-performing channels and high-impact traffic sources for maximum ROI.
- Develop impactful content: Analyze high-performing industry pages and newly created material to guide content creation.
- Enhance audience engagement: Refine content to align with topics proven to drive visibility and traffic within the market.
Step 2: Empower the Entire Team with Up-to-Date Market Intelligence
Rohit uses the EyeOn tool to monitor activity from key players in the industry. With EyeOn, he created a list of leading industry websites and efficiently tracks their online activities. Each week, he receives updates on the latest developments within the market.
Rohit particularly focuses on tracking new events, press releases, blog posts, and shifts in product focus, ensuring the entire team is equipped with actionable insights to stay aligned with industry trends.
Taking this data, Rohit ensures the sales team stays informed about market trends, product promotions, and key marketing initiatives across the industry.
Each month, he delivers a report detailing the strategies being employed by leading players in the market and the regions they are targeting.
Rohit Yadav, Taoglas SEO and Web Analyst "I share the insights and data from the Traffic & Market toolkit across the organization, and our sales team leverages the information to their advantage. For example, if a particular product category is seeing a surge in interest, this helps us refine our strategy. With over 1,000 products, being able to pinpoint specific opportunities is crucial."
How Rohit uses EyeOn data to stay ahead:
- Track industry moves: Monitor new events, press releases, blog posts, and shifts in product focus to stay informed.
- Spot market trends: Identify emerging industry patterns and promotional efforts in key regions.
- Support sales strategy: Deliver monthly reports with actionable insights to help the sales team capitalize on opportunities.
- Uncover growth areas: Highlight product categories with increased online activity—such as rising ad spend or fresh content—to refine marketing efforts.
Step 3: Optimize Workflows to Drive Efficiency and Strengthen Market Position
Manually tracking keyword performance, monitoring industry websites, and staying updated on authority scores was a tedious and time-consuming process for Rohit and his team. They often found themselves stretched thin, with limited actionable insights to guide their strategies effectively.
A faster, smarter way to gather and analyze data was essential to remain competitive.
By using the Organic and Paid Search Dashboards, Taoglas® streamlined their workflows to simplify daily keyword audits, trend analysis, and authority score tracking—all achievable with just a few clicks.
This shift has eliminated inefficiencies, allowing teams to focus on executing strategies backed by expanded and actionable insights.
Using Domain Overview, the team identifies macro-level search trends across key regions. By leveraging these insights, the team has created targeted content based on high-performing industry topics, optimized site structure for emerging search trends, and fine-tuned their targeting in high-potential markets.
These strategic actions not only save time but also deliver measurable results, driving organic traffic and strengthening their position in the market.
How the team uses the Traffic & Market Dashboard to stay ahead:
- Streamline workflows: Improve efficiency by automating keyword audits and analyzing performance across industry websites.
- Refine market targeting: Identify high-potential markets using macro-level search trends.
- Optimize for search: Enhance visibility by aligning site structure with user search behaviors.
- Drive organic growth: Boost traffic with targeted content inspired by high-performing industry topics.
- Strengthen authority: Monitor and improve authority scores to solidify market positioning.
Results: Substantial Growth Powered by Efficient Processes and Up-to-Date Data
By using Traffic & Market dashboards alongside the EyeOn tool to monitor and analyze industry websites monthly, the team uncovered actionable trends and opportunities.
They turned these insights into action by creating content aligned with high-performing topics, optimizing the site for greater visibility, and focusing on high-growth regions. These strategic efforts saved time and empowered the sales team with precise, data-driven insights to stay ahead.
The results?
- 100% increase in organic traffic
- 700K increase in monthly impressions
- Domain authority increased 40%
Streamlining outdated and tedious processes enables teams to respond quickly to sudden market shifts, driving significant results. Semrush’s Traffic & Market Toolkit empowers businesses to achieve this by providing deep insights into industry strategies. With an analytical edge from Semrush Traffic & Market, your business can remain competitive and adapt effectively to changes in the market.