Semrush
Cookie Policy
Last Updated: May 19, 2021
This Cookie Policy explains how Semrush Inc. and its subsidiaries and affiliates (collectively “Semrush”, “us” or “we”) use cookies, web beacons, tracking pixels, clear gifs and other similar tracking technologies (collectively "Cookies") when you visit websites owned and operated by Semrush that link to this Cookie Policy (each a “Website” and collectively “Websites”). It explains what these technologies are and why we use them, as well as how to control our use of them.
This Cookie Policy forms part of our Privacy Policy, which sets out how and why we collect, store, use and share personal data generally, as well as your rights in relation to your personal data. Please read our Privacy Policy for information on these items. Capitalized terms used in this Cookie Policy but not defined herein have the meanings set forth in our Privacy Policy.
By choosing to use the Website you acknowledge that we may set strictly necessary Cookies (described below) on your computer or other device to operate and administer the Website. Further, where you give permission, we may also set certain Cookies that are not strictly necessary, described below. If you have any questions about this Cookie Policy or our Privacy Policy, please Contact Us.
What are Cookies?
Cookies are small pieces of information (text files) that websites place and store on your computer, mobile phone or any other device that can access the Internet when you visit a website. The next time you visit the website, Cookies allow that website to recognize your browser. Cookies may store user preferences and other information, such as a user’s login details. Cookies may also be used to collect statistics on users’ use of a website or to ensure that certain graphic elements are correctly displayed and all functionalities of the website work properly.
Cookies can remain on your computer or mobile device for various periods of time. Some Cookies are 'session Cookies', meaning that they are stored temporarily on your computer or other device only while your browser is open. These are deleted automatically from your computer or other device once you close your browser.
Other Cookies are 'persistent Cookies', meaning that they remain on your computer or other device after you close your browser. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.
Cookies set by the website owner (in this case, Semrush) are called “first party Cookies”. Cookies set by parties other than the website owner are called “third party Cookies”. Third party Cookies enable third party features or functionality to be provided on or through the website (for example, advertising, interactive content and analytics). The parties that set these third-party Cookies can recognize your computer both when you visit the website in question and also when you visit certain other websites.
For more information on Cookies, please visit http://www.allaboutcookies.org/. Moreover, the Association for Digital Marketers has drafted a guide on online behavioral advertising and online privacy that you can find on: http://www.youronlinechoices.eu/.
What does Semrush use Cookies for?
We use first party and third-party Cookies for several reasons. Some Cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” Cookies. Other Cookies help us to provide you with a better Website by enabling us to monitor the pages that you find useful and tailor our Website to your needs, likes and dislikes by gathering and remembering information about your preferences.
Cookies overall allow:
- you to browse and view our Website, adapt the content or display of our services to your device to improve your navigation and optimize our Website;
- to store information relating to a form already completed (e.g. your user account) or relating to products, services or information of our services (e.g. contents consulted, etc.);
- to customize our content and advertising according to your interests;
- to gather statistics and audience measurements on the use of our Website;
- to manage the security of our services by detecting/tracing any attempt of malice, computer intrusion or violation of the general conditions of use;
- to fulfill our legal obligations, respond to any requests of third parties empowered by law to ask us to communicate navigation data and/or personal data of users of our services.
The types of Cookies used on the Website are described in more detail below.
What types of Cookies do we use?
The Website uses different types of Cookies as set out below. For a list of the Cookies used by Semrush, please see this table.
- Strictly Necessary Cookies
These Cookies are necessary to ensure the proper functioning of the Websites and to provide you with services available through our Website. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. The information collected through these Cookies is not used for marketing purposes. As these Cookies are necessary for the functionality of our Website, they cannot be turned off. You can set your browser to block or alert you about these Cookies (for more information, please read “How to control or delete cookies”), but that will cause some parts of the Website to not work.
- Functionality Cookies
Functionality Cookies allow the Website to remember the user’s preferences and choices they make on the Website including username, region, and language. This allows the Website to provide personalized features. They are anonymous and do not track browsing activity across other websites. Functionality cookies can include first party, third party, persistent or session cookies.
- Performance/Analytics Cookies
We use performance/analytics Cookies to analyze how the Website is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the Website. For example, these Cookies allow us to:
- Better understand our Website visitors so that we can improve how we present our content;
- Test different design ideas for particular pages, such as our homepage;
- Collect information about Website visitors such as where they are located and what browsers they are using;
- Determine the number of unique users of the Website;
- Improve the Website by measuring any errors that occur; and
- Conduct research and diagnostics to improve product offerings.
- Marketing Cookies
These Cookies allow us to provide advertising messages to visitors on third party websites and measure the effectiveness of our marketing initiatives. We adhere to industry accepted best practice in respect of our use of marketing Cookies.
How to control or delete cookies
Cookie Preference Center: You can decide whether to accept or reject Cookies other than strictly necessary Cookies. You can exercise your Cookie preferences by clicking on the "Cookies Settings" on our cookie banner.
Browser Controls: You can change your browser's settings to delete Cookies that have already been set and to not accept new Cookies. To learn more about how to do this, visit the help pages of your browser:
- Chrome (https://support.google.com/chrome/answer/95647?hl=en);
- Firefox (https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer);
- Internet Explorer (https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies#ie=ie-11);
- Opera (https://help.opera.com/en/latest/web-preferences/);
- Safari (https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac).
If you wish to find out more about removing or blocking cookies, you may visit: http://www.aboutcookies.org/Default.aspx?page=2.
Disabling Most Interest Based Advertising: Moreover, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com (or if located in the European Union or the United Kingdom, by clicking here: http://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.
Please note, however, that if you delete Cookies or do not accept them, you might not be able to use all or part of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
With new devices being created all the time, including tablets and phones, it is not possible to list every browser for every device. The best advice is to consult the manufacturer's website for further instructions regarding Cookies.
Cookies that have been set in the past
If you have disabled one or more Cookies, we may still use information collected from Cookies prior to your preference change, however, we will stop using the disabled Cookie to collect any further information.
What about other tracking technologies, like pixel tags?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, called pixel tags (or web beacons or clear gifs). These are tiny graphics files that contain a unique identifier permitting us to recognize when someone has visited our Websites and track the online movements of Website users. This helps us better manage the Website by informing us what content is effective and improve the effectiveness of our marketing campaigns. In contrast to cookies, which are stored on a user's computer hard drive, pixels are embedded on Website pages. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Third Party Website Cookies
When using our Website, you may be directed to other websites ("Third Party Sites") for such activities as surveys, for job applications, and to view content hosted on those sites such as an embedded video or news article. The Third Party Sites may use their own cookies or similar technologies. We do not have control over the placement of cookies or other technologies by Third Party Sites you visit, even if you are directed to them from our Website. The information that you share with Third Party Sites will be governed by the specific privacy policies, cookie policies and terms of service of the Third Party Sites and not by this Cookie Policy.
Updates to this Cookies Policy
This Cookies Policy may be updated regularly as and when new Cookies are implemented, or existing Cookies removed. If necessary, we will draw the changes to your attention when you next visit the Website.
We may also update this Cookie Policy based upon Cookie best practices and legal requirements.
You are encouraged to check back here in order to keep up-to-date with the latest version of this Cookie Policy.
| Cookies name | Purpose | Expiration |
| Strictly Necessary and Functionality Cookies provided by Semrush, first party Cookies | ||
| PHPSESSID SSO-JWT sso_token | Used to process user’s authentication. | Session |
| XSRF-TOKEN _csrf-ebooks | Used to help us with Website security in preventing cross-site request forgery attacks. | Session Session |
| csrftoken billing_csrf_cookie, site_csrftoken | Used to protect against online forms being submitted from unauthorized locations. | 1 year Session |
| offer_buy_secret offer_buy_secret_expire | Used to protect against payment form link being sent to unauthorized users. This cookie is used to check expiration date for a cookie offer_buy_secret. | 1 day |
| card_update_secret card_update_secret_expire | Used to protect against update card form link being sent to unauthorized users. Used to check expiration date for a cookie card_update_secret. | 1 day 1 day |
| visit_first | Used to suggest a correct user`s interface during the first visit. | 10 years |
| cookie_banner_exp | Cookie is used to decide which cookie banner will be shown to the user | 3 years |
| cookiehub | Used to avoid showing the CookieHub widget repeatedly for the same user. | 1 year |
| G_ENABLED_IDPS | Used for Google Single Sign On. | Session |
| JSESSIONID | Used by sites with JavaServer Pages (JSP) to maintain an anonymous user session by the server. | Session |
| localization | Used to store an interface language. | 1 month |
| lm_CC | Used to store default country in Semrush Listing Management tool. | 1 year |
| lm_RIdCats | Used for hide notice for add more categories. | 1 year |
| lm_premium_upg | Used for hide notice for upgrade location to premium. | 1 year |
| lm_premium_heatmap | Used for hide notice about heatmap on premium plan. | 1 year |
| lm_HM_fb | Used for hide feedback on heatmap section. | 1 year |
| lm_HM_dn | Used for hide notice with heatmap trial report. | 1 year |
| lm_HM_cn | Used for hide notice with heatmap competitors. | 1 year |
| org.springframework.web.servlet.i18n.CookieLocaleResolver.LOCALE | Used for localization in spring-backend. | Session |
| test_cookie | Used for the testing functional of cookie-banner by Coffee-team developers | 1 hour |
| usertype | Used to store a current user's subscription status (Unlogged, Free, Paid). | 10 years |
| userdata | Used to store a user's time zone and operation system language information. | 1 year |
| uid | Provides a uniquely assigned, machine-generated user ID and gathers data about activity on the Website. | 25 years |
| db | Used to store information about selected databases in the Organic Research and Advertising Research sections of the Website. | 10 years |
| utz | Used to store a user's time zone information. | 1 year |
| webinars_session | These Cookies are a reference to a Semrush Webinars unique session for a current browsing session. | 240 minutes |
| webinars-userForm | Used for registration form. | 30 days |
| ebooks | These Cookies are a reference to a Semrush Ebooks unique session for a current browsing session. | session |
| webinars-onesignal-cookies webinars-onesignal-counter | Used to store information regarding users interaction with push-notifications popup. | 60 days 30 days |
| ebooks_conf_pack | Used for a store storage of information regarding a registration at a conference. | Expires at the end of conference |
| ref_code | Used to determine if a lead used an Affiliate link from Berush program. It is used to link user requests between Berush and Semrush Defaults to __default__ to separate first click visitors. | 10 years |
| refer_source | Used by affiliate partners to determine a source of registration (e.g. blog, widget, etc.). | 10 years |
| last_sidebar_tk | Used to store the last interacted toolkit in the sidebar for cases when any of the links are duplicated and not primary. | session |
| webinars-registrations, webinars-userForm | Used for webinars’ registration forms. | 30 days |
| webinars-timezone | Used to store user timezone. | 30 days |
| semrush-jwt | Used to authenticate user. | 1 day |
| _ampl | Used to track user for amplitude. | 1 month |
| sessionid | This cookie is a reference to a unique session for a current browsing session. | 14 days |
| refresh-token | Used to obtain a renewed access token. | 1 day |
| app_center_apps | The list of the installed free apps in the App Center. Needed to prevent using a free app before clicking "Go to app" button. | 1 year |
| semblog-cookie-notification-disabled | Used to store information regarding users interaction with cookie notifications popup. | 2 years |
| sm_presmode | Used by Client Manager to determinate presentation mode | 2 hours |
| __smrh_jsch_cuid | Used by Trafficker/Challenger to identify user. | 30 days |
| __smrh_jsch_clear | Used by Trafficker/Challenger to avoid calling JS Challenge again. | 1 day |
| sas_m_awin | Set when a user visits the Webiste via an affiliate link. | 1 week |
| _GRECAPTCHA | Set by Google reCAPTCHA, which protects our Website against spam enquiries on contact forms.Source: Google | 2 years |
| CONSENT | Used to detect if the visitor has accepted the marketing category in the cookie banner.Source: Youtube | 147921 days |
| Functionality Cookies Third Party Cookies | ||
| __insp_sid, __insp_ref, __insp_nv, __insp_wid, __insp_identity, __insp_uid, __insp_norec_howoften, __insp_norec_sess, __insp_slim, __insp_targlpt, __insp_targlpu, __insp_pad | Inspectlet uses the Cookies to keep a session information track. These Cookies are needed to accurately understand how visitors navigate the Website.Source: Inspectlet | 1 year |
| intercom-id-cs07vi2k | Anonymous visitor identifier cookie for Intercom Messenger.Source: Intercomhttps://www.intercom.com/legal/cookie-policy | 9 months |
| intercom-session-cs07vi2k | Identifier for each unique browser session. Users can access their conversations and have data communicated on logged out pages for 1 week, as long as the session is not intentionally terminated, which usually happens on logout.Source: Intercomhttps://www.intercom.com/legal/cookie-policy | 1 week |
| __cfduid | The "cfduid" cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personal data.Source: Cloudflarehttps://www.cloudflare.com/en-gb/cookie-policy/ | 30 days |
| __cf_bm | This cookie is part of Cloudflare’s Bot Management service and helps manage incoming traffic that matches criteria associated with botsSource: Cloudflare | 1 hour |
| __zlcmid | Used to store the user identity across visits and the user's preference to disable our Live Chat feature.Source: Zendeskhttps://www.zendesk.com/company/policies-procedures/cookie-policy/ | 1 year |
| _mkto_trk | Allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form.Source: Marketohttps://documents.marketo.com/legal/cookies/ | 2 years |
| directCrm-session | Used to identify the client’s active sessionSource: Mindboxhttps://mindbox.ru/documents/policy/ | 2 years |
| VISITOR_INFO1_LIVE | Used to measure bandwidth to determine whether the user get the new player interface or the old.Source: YouTube | 11 years |
| remixlang | Used to remember the preferred language of the visitor. Source: VK.com | 1 year |
| language | Used to save the user’s preferred language on the website.Source: Slideshare | Session |
| lang | Remembers the user's selected language version of a website.Source: ads.linkedin.com | Session |
| Performance/Analytics Cookies provided by Google Analytics, Facebook, Quora | ||
| _ga | This Cookie is set by Google Analytics (a web analytics service provided by Google, Inc. - “Google”), and is used to distinguish users on the Website to generate statistical information about their use of the Website. This helps us improve the Website. The information generated by this Cookie may be transmitted to and stored by Google on servers in the United States. For more information, visit here: https://policies.google.com/technologies/partner-sites. You may also install a Google Analytics opt-out browser add-on by going here: https://tools.google.com/dlpage/gaoptout?hl=en.Source: Google Analytics | 2 years |
| _gat | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.Source: Google Analytics | 1 minute |
| _gid | Used to distinguish users.Source: Google Analytics | 24 hours |
| fbq | Used by Facebook in connection with the use of the Facebook Pixel in order to connect your visit to the Facebook servers.Source: Facebook. Learn more | 180 days |
| GCLB | Google Cloud cookie. This cookie is used in context with load balancing – This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.Source: Google | 1 day |
| ouid | Used to store a unique user ID.Source: AddThis | 2 years |
| qp | Used by Quora in connection with the use of the Quora Pixel in order to connect your visit to the Quora servers.Source: Quora | 180 days |
| __utma | Used to keep track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred.Source: Google Analytics | 730 days |
| __utmb and __utmc | Used to measure how long a visit takes.Source: Google Analytics | 1 hour/session |
| __utmt | Used to limits frequency of demandsSource: Google Analytics | 10 minutes |
| __utmz | Used to stores information about the source of traffic or campaign, allowing to understand where the user came to the site from. Source: Google Analytics | 6 months |
| _uv_id | Slideshare.netCollects data on the user's visits to the website, such as which pages have been read.Source: Slideshare | 3 years |
| amplitude_id_b5bea2f2cfdf2975194fa14a73c0a13esemrush.com | Amplitude cookieThis cookie is set by Amplitude analytics, which helps to better understand how the Semrush website is used. https://amplitude.com/privacySource: Amplitude analytics | 87600 days |
| ATN | This cookie is used for targeting ads based on user profile and geographical location.Source: Facebook | 3 years |
| bcookie | Used to track the use of embedded serviceSource: LinkedIn | 3 years |
| li_gc | Used to store consent of website users regarding the use of cookies for non-essential purposesSource: LinkedIn | 2 years |
| lidc | Functionality to store performed actions on the website.Source: LinkedIn | 1 day |
| lux_uid | It stores a unique session ID to match performance requests.Source: SpeedCurve | 1 hour |
| YSC | Used to store a unique user ID.Source: YouTube | Session |
| mindboxDeviceUUID | A unique ID that is assigned to the user’s device for a cross-device tracking.Source: Mindboxhttps://mindbox.ru/documents/policy/ | 10 years |
| deviceUUID | A unique ID that our ESP Mindbox records to a user's device, an ID of an active device Source: Mindboxhttps://mindbox.ru/documents/policy/ | 10 years |
| Marketing Cookies provided by Facebook, Google AdSense, LinkedIn, Microsoft | ||
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.Source: Facebook, Learn more | |
| fr | Contains browser and user unique ID combination, used for targeted advertising.Source: Facebook, Learn more | |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.Source: GoogleAdSense. For more information, visit here: https://policies.google.com/technologies/partner-sites. | |
| __pdst | Used by the Brand Marketing team. It allows them to match on-site visitors with podcast listeners.Source: Podsighthttps://podsights.com/privacy | 1 year |
| _rdt_uuid | Set by Reddirt to help build a profile of your interests and show you relevant ads. Source: Reddirt | 3 months |
| _uetvid | Microsoft Bing Ads Universal Event Tracking (UET) assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie.Source: Microsoft Bing | 16 days |
| AnalyticsSyncHistory | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.Source: LinkedIn | 30 days |
| bscookie | Used by the social networking service, LinkedIn, for tracking the use of embedded services. Source: LinkedIn, Privacy Policy | 2 years |
| IDE | These cookies are used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. For example, advertisements about a topic you have expressed an interest in while browsing our site may be displayed to you across the web. In addition, these cookies measure the conversion rate of ads presented to the user.Source: DoubleClick | 1,5 years |
| id | These cookies enable behavioral advertising and analytics by Google.Source: Google/DoubleClick | 730 days |
| UserMatchHistory | This Cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences.Source: LinkedIn, Privacy Policy | 30 days |
| MUID | This Cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts.Source: Microsoft, Privacy Policy | 1 year |
| MUIDB | This Cookie carries out information about how the user uses the website and any advertising that the user may have seen before visiting the said website.Source: Bing Ads / Microsoft, Privacy Policy | 2 years |
| NID | The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.Source: Google | Up to 6 weeks |
| personalization_id | This cookie is set due to Twitter integration and sharing capabilities for social media.Source: Twitter | 2 years |
| _uetsid | This Cookie is used by Bing to determine what ads should be shown that may be relevant to the user.Source: Microsoft, Privacy Policy | |
| reddaid | Reddit sets this cookie for tracking conversions on the website.Source: Reddit. Learn more. | 2 years |
| _pinterest_cm, _pin_unauth | Used by Pinterest (social network) to track the usage of services. Learn more. | 1 year |