SEO Dashboard is a small-scale analytics report that provides quick insights into what’s currently going on with your or your competitor’s website. The dashboard comprises a set of widgets that display report excerpts from the most valuable and widely used Semrush SEO tools.
These tools include Organic Research, Position Tracking, Traffic Analytics, Site Audit, Backlink Analytics, Backlink Audit, On Page SEO Checker, Advertising Research, Organic Traffic Insights, and Integrations.
How Does it Work?
Monitoring your website on an ongoing basis is grunt work. Using the SEO Dashboard is an easy way to break the routine.
An SEO Dashboard can be generated in a matter of seconds—all you need to do is create a Project. You can find SEO Dashboard at the top of the left-hand navigation menu. Choose one of your ongoing projects from the list or set up a new one.
Please note that using SEO Dashboard requires having at least one project on your list. You can switch between projects using the drop-down list at the top of the page.
You’ll see all available data for the selected project as you are directed to the dashboard. This includes data from basic metrics like Bounce Rate and Backlinks to On Page SEO Recommendations. The website’s key metrics and tendencies will be found on this single page.
The data in each widget originates from a tool or report in the Semrush SEO toolkit. If you want more detail, press the ‘View Full Report’ button at the bottom of a tab. You’ll then be redirected to the corresponding tool or report.
Remember that the data in each tab of the SEO Dashboard is refreshed with a different frequency. This will depend on how often the data is refreshed in the original tool.
Traffic Analytics estimates your rivals’ domains’ traffic and visitor behavior. These are essential for benchmarking, identifying your competitors’ strengths and weaknesses, and refining your own marketing strategies.
Traffic Analytics gathers information about tens of millions of visits daily, but it still can’t embrace the whole Web. If you’re a smaller site, there’s a chance that the data won’t be enough to display precise statistics.
For your convenience, we’ve added a possibility to switch between Traffic Analytics and Google Analytics reports. If you are interested in collecting the most recent and precise data, you can connect Google Analytics to the SEO Dashboard.
To connect your Google Analytics account, navigate to the gear icon in the top right of the dashboard. Once there, you can choose which Google Account you wish to connect (work both with UA and GA4 properties).
Additionally, you will be able to track even more data, including charts for the following:
- Google Analytics Metrics (users, sessions, bounce rate, etc)
- Top page views
See below how the Metrics charts (1) bring you a visual depiction of your GA metrics. The top pageviews widget (2) shows the pages bringing you the highest percentage of views.
If you have configured a custom channel group in GA, we will display it in the trend in the Google Analytics report.
Google Search Console
SEO Dashboard also has the ability to integrate with your Google Search Console account. This will give you even more data regarding a search query. This includes total clicks, total impressions, average CTR, and average position.
Once connected with GSC, the SEO dashboard will produce an interactive graph that allows you to view any of the aforementioned data sets.
Help Us Improve
We are doing our best to tailor our tools and reports to meet our users’ needs. If you haven’t found the data you need or if you would like to have more widgets at hand, please don’t hesitate to press the ‘Suggest widget’ button. This is located both at the bottom of the page, below your reports.
We promise to consider your feedback and continue adding more tabs to support your needs.