Video Marketing Platform is an all-in-one online video marketing app that integrates:
- Video recording
- Video editing
- Live streaming
- A thumbnail maker
- Video hosting
- And a stock library of 200M+ video, photo, and audio assets
It has a comprehensive, user-friendly set of tools to create engaging videos without the need for complex video editing software.
Content creators can complete the entire video creation cycle — whether you want to create a video landing page, turn your blog post into a video, add subtitles, or anything else video-related.
How Can Video Marketing Platform Help Me?
Video Marketing Platform is a powerful app to support your video creation needs. It’s ideal for any individual or organization seeking to leverage video marketing to drive traffic, engagement, and brand awareness to your audience. That includes and is not limited to:
- Small business owners
- Marketing agencies
- Ecommerce businesses
- Content creators
- Brand ambassadors
- In-house marketers
- Social media managers
- Advertising specialists
- Email marketers
- Freelancers, video editors, and designers
Video Marketing Platform simplifies and streamlines the video creation process with an intuitive interface. It supports:
- Video Editing: Easily resize and trim videos, combine clips, and add animated text, stickers, and professional-looking transitions. Create visually appealing videos without the need for advanced technical skills or extensive training.
- Captioning and Subtitles: Automatically convert speech to text and generate video subtitles within minutes. Save time while enhancing accessibility and engagement with custom captions to match your brand and style.
- Video Recording: Record video and audio directly from your browser to produce a number of video marketing content pieces including tutorial videos, demos, or vlogs. Invite guests to join your recording sessions, add custom layouts, and edit your recorded videos — all within the app!
- All-in-One Video App: Save time and money with a single app to support your video needs with the video editor, live streaming studio, thumbnail maker, video hosting, video recording, and a stock library with more than 1000+ templates to choose from
Pricing and Limits
There are two versions of the Video Marketing Platform — Creator and Business.
Here are the monthly limits that accompany each subscription level:
Video Editor
- Transcribe/captions, min: 60
- Background removal, count: 10
- Text to speech, characters: 150K
- Text to speech, neutral voices: yes
- Number of brands: 2
- Custom fonts, count: 2
- Max video duration, min: 45
- Max video FPS: 45
Live Streaming
- Max destinations: 5
- Max cameras: 2
- Max shares: 3
- Max shared videos: 3
- Max guests: 10
- Permission control: Basic
- Max streaming duration, hours: 8
- Max recording duration, hours: 8
Video Hosting
- Included number of embeds: 40
- Included storage, GB: 60
- Included traffic, GB: 250
Price
- $27/mo, $260/year
Video Editor
- Transcribe/captions, min: 800
- Background removal, count: 30
- Text to speech, characters: 300K
- Text to speech, neutral voices: yes
- Number of brands: 100
- Custom fonts, count: 150
- Max video duration, min: 120
- Max video FPS: 60
Live Streaming
- Max destinations: 10
- Max cameras: 4
- Max shares: 4
- Max shared videos: 4
- Max guests: 12
- Permission control: Full
- Max streaming duration, hours: 16
- Max recording duration, hours: 16
Video Hosting
- Included number of embeds: 300
- Included storage, GB: 700
- Included traffic, GB: 700
Price
- $54/mo, $520/year
What’s Included in Video Marketing Platform?
Video Marketing Platform is a user-friendly solution for all types of video creation. It combines powerful features in a single platform to easily provide professional-looking results.
Here are its core features:
Video Editing Tool
The Video Marketing Platform online video editor is an intuitive, versatile tool for creating multi-format video content.
With it, you can:
- Trim
- Crop
- Add text
- Merge video clips
- Resize to 30+ formats (including Instagram videos & Stories, TikTok, Snapchat, LinkedIn, Facebook video covers, YouTube, and more)
- Add a watermark
- Add animated text
- Add video overlays, graphics, and GIFs
- Rotate 90 or 180 degrees
- Adjust video speed (slow down or speed up)
- Flip horizontally or vertically
- Zoom in
- Create a collage
- Create a custom GIF
- Generate a meme
- Remove image background
- Split video
- Convert an image to video
Live Streaming Studio
The Live Streaming Studio allows you to live stream your videos on YouTube, TikTok, Facebook, Pinterest, LinkedIn, and other digital platforms. This can help you connect with your viewers in real time, helping you share your brand message with a bigger audience.
Head to “My streams & recordings” from the left-side menu to get started.
Next, select “Setup Live Stream.” Note: You can also use this to set up a webinar, create a new video recording, or open up the studio.
The next screen will prompt you to enter the details about your live stream, including scheduling and allowing guests to co-stream your event.
To choose your stream destinations, click “Setup destinations,” then click the “Add destination” button to connect your desired channel(s).
You can invite guests, open the studio, or select “Done” from there.
Your live stream will now appear on the main screen.
Once you enter the studio, you’ll find several assets and tools to enhance your live stream experience.
Those include:
- Multistreaming
- Templated and custom stream overlays
- Thumbnail maker
- Live stream chat
- Live streaming studio
- Webcam recorder
- Teleprompters
- Custom and templated video backgrounds
- Stock music and sound effects
- QR Codes
Video Hosting Platform
The Video Marketing Platform also serves as a secure platform for hosting all the videos created by users. This means that you can conveniently access your videos from any location and device.
The video hosting feature is a comprehensive solution that enables you to store, host, embed, and distribute your videos effortlessly. You can generate diverse video content formats and seamlessly share them on your website, blog, through emails, or transform them into captivating landing pages that yield impressive conversion rates.
This includes:
- Embedding videos with copy and paste
- Landing page video creator
- Video in email
- Password protection for videos
- Branded video player
- Video analytics
- Video formats: mp4, webm, wmv, avi, mkv, mov, m4v, m2ts, mts, ts, tsv
Stock Library
Video Marketing Platform provides more than 200 million stock videos, photos, royalty-free music, templates, and graphic elements to support your creative video marketing needs.
To access these assets, head to “Templates” on the left-side menu.
Select the use case, industry, or social channel you wish to explore.
With the Video Marketing Platform stock library, you’ll access:
- Free stock video (200M clips and counting)
- Royalty-free music for any mood or style (300K and counting)
- Millions of free, high-resolution stock images
Frequently Asked Questions
Option #1: If you have an existing video that requires corrections or additional details, simply upload it from your computer and make the necessary changes using Video Marketing Platform.
Option #2: If you have an idea but need more materials, take advantage of our vast collection of templates and stock files.
Option #3: If you have all the components of a perfect video ready but need a user-friendly platform to assemble them, select the "Blank video" button and utilize all available features, such as adding text, stickers, audio, and using AI-generated services.
Click on the "My Videos" button in the upper right corner. This is where you can access all your projects and initiate the editing process.
Once you click on the "Create Video" button, you will see all the available options to start with.
First, choose the desired format for your video. If you're unsure, you can always change it later.
Next, add a video clip or image as the background. You can explore our stock library within Video Marketing Platform or upload your own footage.
Proceed to the Edit step, where you can incorporate animated text to convey your message. Enhance your video further by applying video filters, animated stickers, GIFs, and your logo.
You also have the option to include a watermark that will appear throughout the entire video, giving it a branded look.
Once you are satisfied with your video, navigate to the Publish step.
Before rendering the final video, select the desired resolution, quality, and format.
When everything is set, click the "Render" button to initiate the rendering process.
To add music to your video, you can:
- Browse our library of 300,000 royalty-free audio tracks
- Upload your own audio files
- Record voiceovers directly in the editor
To add an audio file from the library, go to the "Add Music" step. There are preselected categories for easy browsing, or you can use the search field to find a specific audio track. You can also listen to tracks before adding them and mark your favorites with a star for quick access later.
To add text to your video, you’ll need to:
- Mouse over the timeline and click on the "+ Text" option
- A text block with the default message "Your message" will appear on your video clip or image; modify the text to your desired message
- To delete the default message, simply press the backspace button on your keyboard
- You can add additional text lines by selecting the text on the video and clicking the "Add line of text" icon (you can add up to 21 lines of text to a video clip or image)
- Another way to add a text block is by clicking the "Copy" button on the timeline, which duplicates your scene
- To set the duration for your text message, drag the frame along the timeline (for example, if you want the text to stay on the screen for 3 seconds, drag the frame to the 3-second mark)
- To delete text from the video, click on the trash bin icon
If you have other questions about the App Center or Video Marketing Platform, please email us directly at app-center@semrush.com.