The Semrush AI Visibility Toolkit shows you how brands appear in AI-generated answers, helping you measure a new layer of visibility beyond traditional search. This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems.
How Can the AI Visibility Toolkit Help Me?
The AI Visibility Toolkit helps you understand and adapt your strategy for the new landscape of AI-driven search. Use it to:
- Benchmark your brand's overall visibility in AI-generated answers.
- Analyze your brand perception and sentiment compared to competitors.
- Discover relevant prompts and topics to target for new visibility.
- Track your daily visibility for prompts that matter most to your business.
- Audit your site for technical issues that could block AI crawlers.
- Identify competitive gaps and opportunities in the AI search landscape.
- Turn complex AI data into presentation-ready reports.
Who Should Use the AI Visibility Toolkit?
The AI Visibility Toolkit is built with SMBs, agencies, and mid-market companies in mind. It’s designed for teams and professionals who need practical, scalable insights to strengthen their presence in AI-driven search. It’s especially valuable for:
- Marketing and SEO teams looking to benchmark clients against competitors, spot visibility gaps, and refine content strategies for AI visibility
- SEOs and full-stack marketers who need to monitor AI search trends, resolve visibility blockers, and adapt strategies for sustained performance in AI-generated results
- Business and product managers who want to keep a pulse on brand perception and uncover new opportunities in the evolving AI search landscape
What Does the AI Visibility Toolkit Include?
The toolkit gives you access to specialized reports and metrics for analysis, brand management, and monitoring.
- Visibility Overview: Get a benchmark of any brand's overall presence in AI search with the AI Visibility Score. You can analyze this data on a Worldwide scale or drill down into specific available regions. See where your brand appears in AI-generated answers, spot competitor activity, and identify opportunities for growth.
- Competitor Research: See how AI platforms position your competitors compared to your brand. Use this report to uncover visibility gaps and identify the prompts and topics where others are getting cited but you aren't.
- Prompt Research: Discover and prioritize AI search topics to target. Think of it as keyword research for AI—you can see topic-level volume, difficulty, and user intent to find new opportunities.
- Brand Performance: Understand how AI platforms perceive your brand against competitors. This suite of reports analyzes your Share of Voice, brand sentiment, and the key narratives driving your reputation to provide AI-generated strategic recommendations.
- Prompt Tracking: Monitor your visibility for specific, high-value prompts on platforms like Google AI Mode and ChatGPT. You can track your presence day-by-day to measure the results of your optimizations and act quickly on any sudden drops.
- AI Search Site Audit: Check your website for technical issues that might prevent AI bots from crawling your content. The Al Search Health widget in Site Audit flags potential blockers so you can ensure your site is fully accessible.
Pricing
- Price: $99 per month.
- Trial: does not include a free trial.
- Includes:
- 1 folder
- 1 domain for Brand Performance analysis
- 300 daily queries in AI Analysis reports
- 25 prompts for Prompt Tracking
- AI Search Checks in Site Audit for up to 100 pages
Access & Sharing in Corporate Accounts
In a corporate account with multiple users, access to the AI Visibility Toolkit can be shared across your team by adding another license ($99) for each subuser on the account.
This gives your teammate access to AI Analysis reports, Prompt Tracking, and their own separate set of Brand Performance reports.
Note: Additional domains or locations for Brand Performance can be purchased for $99 each.
How to Get More Limits for the AI Visibility Toolkit
There are two ways to increase the limits of your AI Visibility Toolkit.
With Semrush One
Semrush One bundles the SEO and AI Visibility toolkits into three subscription plans (Starter, Pro+, and Advanced), which automatically increase your prompt-tracking limits.
- Starter: 5 websites to monitor, 50 prompts & 500 keywords (daily tracking)
- Pro+: 15 websites to monitor, 100 prompts & 1,500 keywords (daily tracking)
- Advanced: 40 websites to monitor, 200 prompts & 5,000 keywords (daily tracking)
By Purchasing Add-Ons
You can also purchase additional limits for specific features as needed:
- Additional Domain for Brand Performance: You can purchase the ability to track additional domains for $99 per domain per month.
- Additional Prompts: You can add 50 more prompts to your Prompt Tracking limit for $60 per month.
Frequently Asked Questions
- Visibility Overview, Competitor Research, and Prompt Research cover:
- United States
- United Kingdom
- Canada
- Australia
- India
- Spain
- France
- Germany
We anticipate adding more countries to our coverage soon.
Visibility Overview supports a worldwide scale, in addition to region-specific filtering.
- Brand Performance reports: These reports are tied to the specific location and language you select during setup. As of now, there are more than 68,000 options worldwide—ranging from countries, states, regions, and cities, to global coverage. The report is centered around one domain, and you can add additional domains or locations for $99 each.
- Prompt Tracking: Currently available for prompts in the United States.
- Visibility Overview, Competitor Research, Prompt Research: updated monthly.
- Brand Performance reports: updated weekly.
- Prompt tracking: updated daily.
- AI Search Site Audit: updated on demand (as often as you run the audit)