How does Organic Traffic Insights pick up goal completions?

If you’re using Universal properties in Google Analytics, Organic Traffic Insights is able to see your goals and then display this information in Semrush once you connect your Google Analytics account to a Project. Goal completions are goals that you can set up in the admin panel of Google Analytics. Goals can be set up to reflect business objectives in order to measure the actions users take while on your website. When creating goals in Google Analytics, there are three basic options:

• Using a goal template
• Creating custom goals
• Creating smart goals

For help on setting up goals in your Google Analytics account, follow the instructions on Google’s support site.