Backlinks: New Opportunities in Competitors Analysis

It's always beneficial to learn more about your rivals in order to stay ahead of them. Knowing this, we’re all set to present another useful brick for your link-building activities. Meet the new Competitors report which we've recently embedded in our Backlinks service. As you may have guessed, it shows you your competitors according to the backlink profiles.

The Competitors report is a nice place to start your link building strategy from, as it allows you to borrow some useful ideas from your rivals.

Let’s take a closer look at the new report. 

On the left, you can see a list of domains which are chosen as the most similar ones, according to your link profile. Exactly with listed here sites you have the largest number of referring domains. Obviously, our new report can also serve as an indicator: once you see some questionable or unexpected domains in Domain Competitors list – be sure to check your link profile.

In addition to the list itself and the analytical metrics, the new report shows Competition level – a special metric based on your competitors' number of referring domains and their total number of common referring domains.

As usual, all data can be exported into an Excel or CSV file.

We’re going to continue developing our Backlinks service. Please tell us which new features you’re most looking forward to. Hit us up with an email at backlinks-analytics@semrush.com.