Margaret is Chief Marketing Officer for Rival IQ, a digital marketing analytics software company. A 20-year tech industry veteran, Margaret is known for taking people, products and companies to the next level through creativity, awesome positioning and messaging, coaching and agile processes. She is a proven entrepreneur and intrapreneur, having led successful initiatives and teams at several start-ups and Fortune 500 companies. Prior to Rival IQ, she was Vice President of Product Marketing and Cloud Evangelist for the cloud computing division of Hewlett-Packard. She’s a frequent author and sought-after speaker on subjects such as digital marketing, cloud computing, big data, women in tech and the convergence of technology and business. You can follow her on Twitter @seattledawson.