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Jason Barnard

the brand serp guy AT Kalicube.proFounder and CEO at Kalicube. Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels - The Brand SERP Guy. Company: He is founder and CEO at Kalicube - a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SE Ranking, Semrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series and YoastCon. Podcast host: The conversations are always intelligent, always interesting... and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski... Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world. Why “The Brand SERP Guy”? Because Jason has been studying, tracking and analysing Brand SERPs since 2013. Conclusion: Brand SERPs are your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. Find out more
Cómo enviar una URL o web a motores de búsqueda
qué es SEO

¿Qué es SEO? Guía sobre optimización en buscadores para principiantes (Edición 2020)

Este artículo tiene como objetivo dar una visión general de qué es el SEO, por qué es importante, cómo funciona Google y una guía general de lo que puede hacer. Este artículo no es una guía definitiva para todos los aspectos y sutilezas del SEO: la optimización de motores de búsqueda. El SEO es un vasto tema que no se puede cubrir completamente en un solo artículo.
Jun 17, 2020
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