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amazon.com

Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else.

April 2022 Traffic Stats

Stay Ahead of the Competition with Up to Date Monthly Traffic Stats!

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April amazon.com received 3.1B visits with the average session duration 0:15:54.

Visits

3.1B

Pages / Visit

5.0

Avg. Visit Duration

15:54

Bounce Rate

47.85%
Get marketing insights and Monitor trends

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Amazon.com’s traffic has dropped by -6.9% month-on-month. In addition, paid search traffic has increased by 190.7%.

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Organic Search Traffic

1.2B
-6.9%

Paid Search Traffic

66.5M
+190.7%

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On amazon.com, desktops drive 29.0% of visits, while 71.0% of visitors come from mobile devices.

Desktop29%Mobile71%

Desktop

29%

Mobile

71%

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets

Country
All devices
Desktop
Mobile
81.82%2.5B27.83%72.17%
2.23%69.4M48.65%51.35%
1.35%42.1M30.57%69.43%
1.04%32.3M36.1%63.9%
0.8%25.0M40.85%59.15%
See all countries

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On amazon.com, visitors mainly come from Direct (66.18% of traffic), followed by search.yahoo.com (1.92%). In most cases, after visiting amazon.com, users go to google.com and ssl-images-amazon.com.

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Last updated: May 15, 2022