Data & Insights

As May marks Mental Health Awareness Month, let’s explore search and traffic data to reveal how US and global consumers are approaching the topic of mental health.

The numbers are in—digital marketing is on the rise. A Semrush study shows that employers are looking for candidates skilled in writing, social media, analytics, and other job-specific specialties to help bolster their marketing efforts around the world. And marketers th...

At Semrush, we’re on a mission to guide you through the ever-changing landscape of online searching, so you can get back to the business of growing your business.We’ve leveraged all of our tools and reports to compile The State of Search 2023—a dataset that includes doma...

Ever since Beatlemania made its way across the pond in the 1960s, Americans have been fawning over boy bands left and right. As the annual Justin Timberlake/NSYNC “it’s gonna be May” meme surfaces again this month (a play on their smash hit “It’s Gonna Be Me”), what bett...

Around the globe, college seniors are preparing to graduate, and many young adults are considering their next steps. How are they using the internet to explore and discover job opportunities?Search volume and traffic data can tell us which jobs are most popular and which...

This year, the annual holiday celebrating our planet falls on April 22. Earth Day marks a chance to take stock of how far we have come with sustainability efforts, where we still need to improve, and what we need to do to get there.Internet search trends and traffic data...

Despite our best hopes, this past year had some high-highs and some low-lows. From the optimism brought about by the continued easing of Covid restrictions, to the turmoil surrounding rising inflation and fears of a global recession, we’ve all felt the ups and downs. And...

As the world’s most-shopped ecommerce platform, Amazon has a lot to tell us about who we are as shoppers. Search trends reveal what consumers want, and fluctuations in price offer insights into what they’re willing to pay.Taken together, we can learn a lot about consumer...

You’ve probably heard about students using it to write essays or maybe companies leaning into the software for new business applications. Generative AI tools like ChatGPT are making waves in the tech industry and beyond.