Classudo Technologies Private Limited

Reto

An e-commerce giant in UAE was facing challenges Organic traffic was way less than industry trends and competitors The organic conversion was suffering eventually Suffered by 2023 core updates Backlink toxic score was at its peak i.e. 85% Lack of established Funnel GA4 migration challenge

Solución

Defined content strategy based on backlink gap analysis to meet industry standards and outplay the competitors Rectified all meta tags, & increased relevancy by making it dynamic based on category, subcategory and products Strict Monitoring & Mapping via advanced tools Updated website UI as required

Resultado

Organic traffic jumped by 10% (Avg organic traffic 2M) The bounce rate decreased by 7% Avg Session increased by 3% Organic transactions & sales increased by approx 5% (AED 25M monthly average)

Reto

Lack of a defined online donation process The power of creativity and content was not utilised Lack of integration of advanced tools for tracking Negative sentiments on social media platforms Google Grant was not performing

Solución

Advanced SEO Social media marketing Social media optimization YouTube Marketing Online Reputation Management Google Ads (paid & Grant) Email Marketing

Resultado

Online donation spiked to ROI of 6X from 2X Social media engagement went up by 200% Organic traffic on the website hiked up by 50% The online donation/conversion rate jumped by 20% from 4% Positive sentiments on all platforms were delivered

Reto

Basic only presence on social media channels Lack of interaction and engagement No online admission queries 2way communication mode missing Negative sentiments on Google My Business Listing and on social media High bounce rate (80%) on website Minimal organic traffic and high spam score of domain

Solución

Website revamp, student-friendly UI Introduced online admission process; a mini custom-developed tool Content-specific social media marketing Paid ads on Google and Meta High engagement on community-based platforms Forum development and engagement Target audiences specific content bucket marketing

Resultado

The bounce rate was reduced by 50%; upto 40% Organic traffic observed a hike of 150% in 6 months (avg monthly traffic 15000) Online queries for admission; 50 queries per day ORM helped brand to come out of negative sentiment Positive reviews and ratings all across the channels Google Ads CTR > 8%