Herramienta gratuita de Palabra clave
Find keywords to grow your traffic and reach more customers. Explore keyword ideas, search volumes, and keyword difficulty in seconds. Powered by Semrush's Keyword Magic Tool.Cómo usar la herramienta de Palabra clave
1
Enter a word or phrase relevant to your business2
Click "Find Keywords" to see related keyword suggestions3
Review the search data to choose the best keywords
Por qué necesitas palabras clave
You need keywords because they are the exact words and phrases people type into Google.
When you know the keywords people use to search for things related to your website or business, you can create pages and content that answer real searches and attract interested visitors.
Google and AI Search platforms find those words in your titles, headings, and content and are more likely to rank your page higher and send traffic to your website.
The same words also power paid search ads, letting you show ads to people already searching for what you offer.
Keywords link your content to the audience seeking it. They form the connection between users, search engines, and your website.
¿Qué es una herramienta de Palabra clave?
A keyword tool is an online tool that uses real, accurate search data to show you the exact words and phrases real people are searching on Google.
You can type a word or phrase into the tool and it will serve up highly related keyword suggestions so you can discover keyword ideas you might never think of on your own.
Our keyword tool also displays important data for each keyword including monthly search volume, keyword difficulty, and cost-per-click (CPC). These metrics enable you to evaluate how popular, competitive, and valuable each keyword is.
By combining keyword suggestions with reliable data, Semrush's Keyword Tool helps you find the right keywords for your website, making it easier for Google and AI search platforms to connect searchers with your site.
Struggling to Find the Right Keywords?
Build a smarter keyword strategy for your website with:
Keyword suggestions related to your business
Filters to find high-value, low-competition terms
Insights that turn keyword data into a clear strategy
¿Qué puede hacer nuestra herramienta de Investigación de palabras clave?
Nuestra herramienta de investigación de palabras clave puede descubrir exactamente lo que las personas buscan, evaluar qué tan difícil será posicionarse para cada palabra clave y crear contenido y anuncios que se ajusten a la demanda real.
El Keyword Magic Tool de Semrush convierte las consultas de Google en próximos pasos claros y basados en datos:
Identify high-value keyword opportunities
Find keywords with high search volume and low competition so you can rank your pages quickly and easily.Discover long-tail keywords
Find specific phrases and questions that attract highly interested visitors.Generate related keyword ideas
Discover keyword suggestions and variations you might never think of, increasing your website's reach.Uncover search intent
See whether a keyword signals research, comparison, or buying, so your content matches what users expect.Compare SEO keyword metrics
Check search volume, keyword difficulty, and CPC to make smart, data-driven decisions.Build cost-effective PPC campaigns
Add proven keywords to ad groups and cut wasted spend on poor performers.Benchmark competitor keywords
Find the keywords your competitors rank for and use them to drive your SEO strategy.Turn keywords into content plans
Group related keywords into blog posts, landing pages, and FAQs that cover every step of the customer's journey.
Comprender las Métricas de Palabra clave
Nuestro generador gratuito de palabras clave proporciona las palabras clave exactas que la gente está buscando, así como las siguientes métricas:
• Intención de búsqueda: El propósito de la búsqueda en un motor de búsqueda.
• Volumen de búsqueda: Promedio de búsquedas mensuales de ese término específico.
• Dificultad de la palabra clave: Una puntuación que indica qué tan difícil es posicionarse para el término; las puntuaciones más bajas indican mayor facilidad.
• CPC: Costo por clic típico en anuncios, lo que sugiere el valor comercial.
Usa estos números para elegir las palabras clave adecuadas y crear contenido que se alinee con las necesidades del usuario.
Unlock the Best Keywords for Your Website
Turn rough ideas into clear keyword strategy with:
Highly relevant keyword recommendations
Tools to filter and prioritize keywords for your unique website
Guided insights that show which keywords matter most
Cómo elegir las palabras clave adecuadas
Here's how to choose the right keywords for your website:
1. Check relevance: Look at the Google search results for each keyword to confirm the results are similar to your website. For example, "running shoes" might be relevant to your website, but "snowshoes" may not be.
2. Prioritize search volume: Identify keywords that have higher search volumes. Keywords with more monthly searches have potential to drive more traffic.
3. Identify low-difficulty keywords: From that short-list, focus on keywords with lower difficulty scores. They will be the easiest to rank for. It's often a balance between search volume and keyword difficulty.
4. Use CPC as a value hint: A higher cost-per-click often signals commercial value, making those keywords strong candidates for revenue-focused pages or ads. A lower CPC may indicate less competition.
5. Group related keywords: Group close keyword variants and synonyms so one well-structured page can rank for several keywords. If keywords have the same meaning, you should likely use them on the same page.
6. Map keyword groups to pages: Assign each keyword or keyword group to its own page. Typically, keywords with informational search intent should be targeted with blog posts, and commercial and transactional keywords should be targeted with product or service pages.
Refine your keywords using these steps and you'll turn the raw data from your keyword research into a focused plan that attracts the right visitors.
Ways to Use Our Free Keyword Research Tool to Grow Your Visibility
Here are some practical ways to use our free keyword research tool to grow your visibility:Create and optimize content
Find new content ideas based on what people are actually searching for. Use search volume, intent, and difficulty data to choose topics that can drive consistent traffic.Improve your local SEO
Identify location-based keywords that help your business appear in nearby searches. Target phrases that include your city, region, or "near me" terms to attract local customers.Refine your advertising campaigns
Spot keywords with strong commercial intent and manageable CPCs. Use this data to target your ads more efficiently and improve your return on ad spend.Expand into international SEO
Discover keyword opportunities in other countries and languages. Compare search volumes across regions to plan international SEO strategies.Strengthen your AI search visibility
Find keywords that align with topics AI platforms often surface in responses. Use them to improve your chances of being cited or mentioned in AI-generated answers.Go Beyond Keywords and Grow Your Visibility
Semrush helps you turn keyword insights into a complete strategy for search, content, and AI visibility.
Fix SEO and technical issues that limit your search visibility
Track visibility across Google and AI search platforms like ChatGPT
Find new content and growth opportunities based on real data
Por qué deberías usar nuestra herramienta gratuita de Palabra clave
You should use our free keyword tool because it uses the largest keyword database in the industry and powerful AI insights to provide deeper and more accurate data than any free alternative, including Google's Keyword Planner.
Powered by our Keyword Magic Tool with more than 26 billion keywords and growing, our free keyword research tool provides highly relevant ideas and suggestions in seconds. Each keyword includes enough meaningful, accurate data to make smart decisions regarding your SEO and marketing strategies.
The tool also provides valuable long-tail keyword opportunities and serves as a free Keyword Planner alternative with no hidden ranges or account requirements.
One search provides everything you need to build a winning keyword strategy.
¿Qué es la herramienta Keyword Magic de Semrush?
Semrush's Keyword Magic Tool is a premium keyword research tool that generates extensive lists of related keywords, groups them by topic, displays metrics such as search volume, intent, keyword difficulty, and CPC, and helps you build an organized, data-driven keyword strategy.
Used by SEO professionals worldwide, Keyword Magic Tool provides:
- Comprehensive keyword research: Access our database of 26+ billion keywords from 142 countries
- Advanced filtering capabilities: Find exact match, phrase match, and related keywords with precision
- Topic clustering: Discover keyword groups and subtopics to build content strategies
- SERP feature analysis: Identify keywords that trigger featured snippets, local packs, and other rich results
- Personal Keyword Difficulty: Get customized difficulty scores based on your domain's authority
- Export and list management: Organize your keyword research into actionable campaigns
Ready to unlock the full power of Keyword Magic Tool? Upgrade to see unlimited results, advanced filters, and professional-grade insights.
Preguntas frecuentes
Is the Keyword Tool Free to Use?
How Does Semrush's Free Keyword Research Tool work?
What's the Difference Between the Free Keyword Tool and the Keyword Magic Tool?
How Accurate Is the Keyword Data?
Can I Use the Keyword Tool to Improve AI Search Visibility?
Obtén acceso completo a Keyword Magic Tool
Consulta palabras clave ilimitadas, haz seguimiento de competidores a lo largo del tiempo y descubre oportunidades rentables con la plataforma completa Keyword Magic Tool de Semrush.
