Zara works as a Digital Content writer focused on semantic optimization. Specialising in the research, planning, and creation of digital content, Zara is responsible for delivering written material for both national and international clients. Zara’s education is in English, Cultural Studies, and Political and Economic Assessment. She has an interest in how digital media and SEO can be integrated into a wider marketing strategy. Having written on digital content, industry events, and social media marketing, Zara has a passion for innovative ways to build brands online with the use of digital marketing techniques.