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Semrush Integrations
Google Analytics and Search Console
Troubleshooting Google Analytics integration with Semrush

Troubleshooting Google Analytics integration with Semrush


In this manual, you will learn about basic troubleshooting steps that can help you resolve issues with connecting Google Analytics.

Grant the necessary permissions

Please double check the email address of the Google account through which you’re connecting Google Analytics (GA) to Semrush. Make sure that it has the necessary permissions. To connect a GA account to Semrush, you need to have at least Read & Analyze access.

If the necessary permissions were granted after you tried to connect your GA account, you will need to reset the integration in Semrush and repeat the steps of connecting GA.

Check the version of Google Analytics

Check if you're trying to connect Universal Google Analytics or the new version - Google Analytics 4. Please note that currently you can connect Google Analytics 4 only to the SEO Dashboard in Semrush. The rest of the tools that support Google Analytics integration can be paired only with the Universal Analytics property.

As a temporary workaround, you can create a second universal property for the analysed domain as described here and connect this universal property to the tools in Semrush.

Check the View and Property settings

Make sure that in Google Analytics (GA) the Website’s URL in View settings and the Default URL in Property settings exactly match the project's domain in Semrush. In other words, if in GA the Website’s URL/ Default URL is blog.example.com, your project in Semrush should be set up for blog.example.com not example.com and vice versa.

To see the Website’s URL in View settings, go to Admin -> View Settings.

To see the Default URL in Property settings, go to Admin -> Property settings.

If the issue persists, please send us over a screenshot of the error to mail@semrush.com and specify the following:

  • the email address associated with the account in Semrush where you’re connecting Google Analytics 
  • the domain name of the project in Semrush where you’re connecting Google Analytics
  • the tool in Semrush that you're trying to pair your Google Analytics account with

Our Customer Success Team will be happy to support you on any matter.


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