Judith is a renowned writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the MENA, EU, US and UK Search Awards, an industry leading award and has every year since their inception. She has worked with market-leading global businesses including Google, Orange, COI, NatWest/RBS, National Gallery, CIPD, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx, TotalJobs, Virgin.com, Virgin Startup & more. She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked at Centaur Publishing, i-level, & Beyond before setting up her own consultancy. Judith also blogs about chocolate, helps with London Girl Geek Dinners, was a founding Modern Muse, and has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search. She is currently working on updating the Econsultancy Best Practice guide to SEO and teaches the advanced SEO course as well as the Paid Search courses.