Laura unravels leads from data-driven journalism at SEMrush. Intertwining online search trends and storytelling, she investigates topical news stories alongside the biggest media outlets across the globe. Her role as host for The Marketing Scoop podcast enables her to explore the best industry success stories, offering actionable tips and measurable results for a major international audience. From covering breaking news, investigating developing stories and interviewing international celebrities such as Kim Kardashian, Hugo Weaving and Guy Pearce, to being in the know with SEO and uncovering the secrets of success with stars of the business world - Laura’s passionate about revealing the truth behind storytelling by uncovering the hidden stories in statistics.