The SEO Dashboard provides a single view for looking at your site’s search performance.
It can be paired with Google Analytics and Google Search Console to bring your real-time data to SEMrush.
The Google Analytics connection will add the following GA data to your SEO dashboard:
Avg. Visit duration
Geographic Distribution & Visits trend
A line graph to view trends of top level metrics (users, sessions, bounce rate, etc)
The Google Search Console connection will add the following GSC data to your SEO dashboard:
Top queries by the number of clicks
A line graph of total clicks, impressions, average CTR and average position
How to add Google Analytics and GSC data to SEO Dashboard
Connecting your GA and GSC accounts to your SEO Dashboard is simple and easy.
Click on the settings gear in the top right corner of your dashboard. Then click on Google account settings and choose the GA and GSC properties that you want to add to this dashboard.
If you have a Google Analytics 4 property set up, you will see it in the same drop down and are able to connect that here.
You will see your website’s Sessions, Unique Visitors, Pages/Visits, Avg/Visit Duration and Bounce Rate. Not only that but you will also see GA data for GEO distribution, Visits, Metrics chart, and Goal Completions.
You can tell that your data is coming from Google Analytics by the small orange bars next to the widget.
Once Google Search Console is connected, you’ll see your website's total clicks, total impressions, average CTR and average position. You can see all of this data in an interactive graph.
Keep in mind, SEMrush will never store data from a connected Google Analytics or Google Search Console account. The sole reason for allowing you to connect your Google accounts to SEMrush is for your convenience.