In this article, we’ll explore how to effectively use the Influencer Analytics app's Search by keywords feature with a step-by-step process.
This workflow is best in a situation where you have to find influencers for a narrow query. For example, influencers who have mentioned a particular video game in their videos.
Searching through general categories like gaming and entertainment will not be the most effective way because the selection will include non-target channels. In this case, the Search by keywords tool comes to the rescue.
To use this feature effectively, follow four simple steps that will help you identify relevant influencers with ease.
Given conditions:
- Social media platform - TikTok.
- Content - shooters, survival, board games, reviews.
- Location - USA.
- Language - English.
- Views number - from 50 000.
1. Go to the Search by keywords page for Tik Tok.
You'll be directed to the "Posts" tab.
2. Enter relevant keywords.
You can use up to 100 keywords at once.
You can change the search rule easily. If you want to find only posts which include all typed keywords, leave the default rule “And.” However, if you want to search without necessarily mentioning all of these keywords, then set a rule to “Or.”
3. Apply filters that match the original request.
4. Switch to the Influencers tab.
Here you can add even more filters (the ones you applied earlier will be saved as well).
Done! You can now see a list of influencers who meet the original criteria.
You can easily export search results by clicking on the “Download” button (marked in the screenshot above) or simply save them in a list.